The notion that information regarding job openings must invariably be distributed through journalistic outlets represents a specific approach to talent acquisition. This viewpoint suggests a reliance on established channels of communication like newspapers, television news, and online news platforms as the primary means of reaching potential candidates. For instance, a company adhering to this perspective would prioritize placing recruitment advertisements in prominent news publications or securing coverage of its hiring initiatives on broadcast news programs.
Historically, news media served as a central hub for disseminating information to a wide audience. This approach offered the potential to reach a broad and diverse pool of job seekers, leveraging the credibility and established readership or viewership of these outlets. The perceived benefits include enhanced brand visibility, increased trust in the message due to its association with reputable news sources, and the possibility of reaching passive candidates who may not be actively searching for jobs on dedicated career platforms. However, relying solely on these channels may limit the reach to specific demographics and potentially exclude individuals who primarily access information through other means.
