This entity functions as an intermediary within the software market, connecting businesses seeking software solutions with vendors offering suitable products. They provide advisory services, assist in software selection, and potentially negotiate licensing agreements on behalf of their clients. For example, a company looking to implement a new customer relationship management (CRM) system might engage this type of firm to identify the CRM platform that best aligns with its specific needs and budget.
The value proposition of such a service lies in its ability to streamline the software procurement process. Businesses, particularly those lacking in-house IT expertise, can benefit from the objective guidance and market knowledge offered. These specialists can save time and resources by identifying optimal solutions, potentially reducing the risk of investing in unsuitable software. Historically, the role of these brokers has grown in response to the increasing complexity and diversification of the software landscape.