Submitting proof of purchase to Target’s loyalty program allows customers to earn rewards, take advantage of personalized offers, and contribute to their Circle progress. This process typically involves providing transaction details from a qualifying purchase either manually or through scanning. For example, a shopper might use the Target app to capture an image of their receipt after checkout.
This functionality is central to the Target Circle program’s value proposition. It enables accurate tracking of spending and engagement, which in turn facilitates targeted promotions and personalized recommendations. Historically, loyalty programs relied on physical cards or phone numbers. The ability to digitally submit receipts offers greater convenience and flexibility, contributing to a more seamless and rewarding customer experience. It also provides valuable data for Target, enabling them to understand customer behavior and refine their offerings.