A mechanism that provides a discount on the purchase price of software. This discount can be a percentage off the total price, a fixed monetary amount reduction, or an offer of additional features or services bundled with the software purchase. For example, a buyer might receive a code to enter during checkout that reduces the cost of a specific software package by 20%.
These offers can serve as incentives for prospective buyers, encouraging trial or purchase of software that they might otherwise not consider. They can also be used strategically by software vendors to boost sales during specific periods, reward customer loyalty, or attract new users. Historically, such promotional tools have existed in print and physical formats, but the prevalence of digital distribution has shifted their implementation to online channels.
