A document outlining the responsibilities, qualifications, and expectations for a role focused on selling software products or services. For example, it might specify targets for new account acquisition, maintenance of existing client relationships, and demonstration of software capabilities to prospective buyers.
This delineation serves multiple purposes. It provides clarity for potential candidates, ensuring alignment between their skills and the employer’s needs. Furthermore, it acts as a foundational element for performance evaluation and career development within the sales organization. Historically, such role definitions were less standardized, but the increasing complexity of software and the sales process have made comprehensive descriptions essential.