A type of system provides the necessary tools to create, schedule, and display content on screens, with the core infrastructure residing within an organization’s physical location. This contrasts with cloud-based solutions where the software and data are hosted on external servers. For instance, a retail chain might opt for such a system to manage advertising and promotional material across all its store locations, maintaining complete control over data and operations internally.
Employing local infrastructure can offer advantages in terms of data security and compliance, as sensitive information does not leave the organization’s network. Furthermore, it provides increased control over system customization and integration with existing internal IT infrastructure. Historically, this was the dominant model due to limitations in internet bandwidth and concerns regarding data privacy. The selection of this implementation approach is frequently driven by stringent regulatory requirements or a need for maximal operational autonomy.
