Software distributed and sold straight to the end-user, bypassing traditional intermediaries like retailers or resellers, is a growing trend. This approach allows developers to maintain control over branding, pricing, and customer relationships. Examples include subscription-based productivity applications, specialized design tools, and cloud-based services marketed directly through online channels.
This model offers several advantages. Developers can gather immediate user feedback, enabling rapid iteration and improvement. Profit margins are often higher due to the elimination of middleman markups. Furthermore, direct interaction facilitates the building of strong brand loyalty and a more nuanced understanding of customer needs. Its roots lie in the increasing accessibility of internet distribution and the rise of specialized software solutions catering to niche markets.