The phrasing describes the headline text used on cable news channels that is sourced from or related to content published by The New York Times. It signifies a convergence of traditional print journalism and the fast-paced, visual medium of cable television. For example, a cable news broadcast might feature a banner at the bottom of the screen that reads “NYTimes: New Economic Data Released” when discussing an article from the newspaper.
The significance lies in the cross-promotional opportunities and credibility transfer. Cable news benefits from leveraging the established reputation of a respected news organization, while the newspaper gains increased visibility and wider audience reach. Historically, this type of cross-media referencing became more prevalent with the rise of 24-hour news cycles and the need for constant content, especially in the digital age.
