The phrase in question refers to a local news source serving a specific community. It combines a company or brand name with a geographical location. This suggests a hyper-local focus, providing news and information relevant to residents and stakeholders within that area.
Such localized news outlets play a vital role in community life. They offer coverage of local government, schools, events, and issues often overlooked by larger regional or national media. They can foster civic engagement, promote local businesses, and provide a platform for community dialogue. The historical context reflects a shift towards increasingly tailored news consumption, with audiences seeking information directly relevant to their daily lives.