The phrase identifies a local news source providing information specific to a particular geographic area. It combines the call letters of a radio station with the name of a county in Michigan, thus designating a media outlet focused on covering events, issues, and topics relevant to residents of that county. For example, updates on local government meetings, reports on community events, and coverage of regional businesses would be typical content.
This type of geographically-focused news serves a vital role in keeping citizens informed about matters directly impacting their lives and communities. It fosters civic engagement by providing a platform for discussing local issues and holding local officials accountable. Historically, local media outlets have been integral to building community cohesion and providing a sense of shared identity among residents.