The annual cultural festival, prominently covered by a local news source, celebrates the rich traditions of Hawaiian dance, specifically hula. For instance, each year, the broadcasts showcase performances and competitions from the Edith Kanakaole Stadium in Hilo, providing viewers with access to this significant cultural event.
This news coverage provides a vital service by preserving and promoting Hawaiian culture. It connects the diaspora with their heritage, educates viewers about the art of hula, and supports the perpetuation of traditional practices. The coverage also boosts the local economy and fosters community pride.