The phrase signifies urgent reporting on conflagrations occurring within the Phoenix metropolitan area. It indicates that a situation involving flames or uncontrolled combustion is unfolding, demanding immediate attention from media outlets and the public. An example would be receiving an alert stating “Fire in Phoenix Breaking News: Apartment complex ablaze near downtown.”
The rapid dissemination of such information is crucial for public safety. Timely notifications can facilitate evacuations, alert first responders to specific needs, and inform the broader community about potential hazards, such as road closures or air quality concerns. Historically, delays in communicating similar events have led to increased risks and preventable damage.