A promotional instrument used to reduce the subscription cost for a digital hockey news platform. These instruments often consist of alphanumeric strings entered during the checkout process to apply a percentage or fixed monetary reduction to the total cost of a subscription.
The utility of such a mechanism resides in its capacity to incentivize new subscriptions and retain existing subscribers. Historically, media outlets have employed similar tactics to broaden their audience base and stabilize revenue streams. The value proposition includes financial savings for the consumer and expanded reach for the news provider.
