This technology leverages location data from devices, specifically focusing on instances where a user initiates a navigation request but does not complete it a “GPS abandonment” event. The software identifies these instances and triggers targeted marketing efforts. For example, if a user searches for directions to a specific retail store but never arrives, the system can initiate a promotional offer delivered directly to the user’s device.
The value of such systems lies in their ability to re-engage potentially lost customers at a crucial decision point. By providing timely and relevant incentives, businesses can recapture interest and drive conversions. Historically, reaching customers “in the moment” has been a challenge; this type of software addresses this challenge directly, transforming abandoned interest into sales opportunities. It represents a significant shift from broader, less targeted marketing strategies to a more precise, location-aware approach.
