The phrase indicates an impending announcement or revelation of significant information. It serves as a preemptive signal, alerting an audience to anticipate noteworthy developments. For instance, a company might employ this expression to generate interest prior to unveiling a new product or strategy.
Signaling future developments can generate excitement and build anticipation. Historically, disseminating such information in advance has proven effective in managing expectations and maximizing impact when the actual announcement occurs. This approach is often utilized across various sectors, including business, politics, and entertainment, to strategically control the flow of information.
