The phrase signifies an advertisement or notice placed, generally online or in print media, by individuals or their families expressing a desire to find a suitable male partner for marriage. These announcements typically outline desired characteristics and preferences in a potential spouse, spanning from professional achievements and family background to personal values and lifestyle compatibility. An example would be a posting detailing requirements such as “professionally established, family-oriented, non-smoker” in the sought-after partner.
Such notices serve as a targeted method for individuals seeking marriage to connect with like-minded individuals. Historically, these announcements were primarily found in newspapers and magazines. However, the proliferation of internet access and online platforms has broadened their reach and accessibility. The advantage lies in its focused nature, allowing individuals to explicitly state their expectations and preferences, potentially leading to a more efficient and effective partner search. This targeted approach can save time and effort compared to more general dating methods.